The pomp and glitz surrounding the launch of Reliance Jio's 4G services on Monday was all-pervading. It would have one believe that the company, part of the Reliance Industries Limited (RIL) conglomerate, had done something revolutionary. But then, it hadn't. Neither had it introduced a new technology, and nor launched an innovation. It had only annnounced the rollout of its 4G telecom services, something that rival Bharti Airtel had done way back in February 2014. The promotional blitzkrieg...