At the turn of the millennium, if 5000 copies of your book were sold, you would be a best-selling author. Then, in the next few years, the Indian publishing industry expanded by leaps and bounds. As the industry burgeoned, there was this author whose re-print runs usually exceeded 500,000. He was described by the New York Times as “the biggest selling English language novelist in India’s history” and many others ascribed to him the “phenomenon” tag. The man in question, Chetan Bhagat, changed...