Sustainability credentials and AI capabilities are increasingly shaping how textile buyers evaluate suppliers, yet the gap between exhibition-floor claims and commercial application remains significant. Intertextile Shenzhen 2026 drew over 20,000 visits from 74 countries and regions. Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd, assesses which innovations translated into tangible business outcomes and where the industry's direction is shifting.
