Denim Sustainability No More a Trend, It’s Now an Obligation

Denim sustainability
The Change Challenge The times are difficult (read: Russia-Ukraine war, supply chain bottlenecks, dismal global economic scenario), and demands by end-consumers reflected through buyers/brands (read: traceability, circularity, sustainability) are getting more strident by the day. All players in the denim value chain have to think on their feet and keep evolving at the same time. That’s easier said than done. Nicola Cordi / Première Vision