As Narratives Go Around in Circles, a New Fashion System Will Have to Emerge at Some Point

Dressing up Circularity Circular fashion dresses up the idea that the industry can carry on doing exactly what they're doing, and this will change everything. Designers will design better products and everything will change. It validates what they are doing now—designing clothes—as a solution to too many clothes. Marketers will convince people to buy these new products or services by making them seem cool, which is what marketers do now. Retailers can keep selling. Firms will grow their profits. Technology will solve everything. And it is all packaged up with businessy-sounding buzzwords and jargon that make it sound exciting and new. Wolfgang Borchers / Pixabay

By Subir Ghosh

Publication:

texfash

Dated Posted:

19 March 2025

Last Modified:

19 March 2025

Earlier this month, an incisive study looked at prevalent circular fashion (CF) narratives, and contended that CF in its current form is built on unrealistic projections and industry rhetoric. The report has created a buzz, and lead author of the study, Talia Hussain, goes beyond the report in this free-wheeling discussion about the subject.

Read the original story on texfash.