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Activewear Craze: How a Fitness Industry Turned Body Anxiety Into a Business Model

Activewear Craze: How a Fitness Industry Turned Body Anxiety Into a Business Model

Activewear has become one of the defining fashion shifts of the past decade, moving from gym bag to daily wardrobe with a speed that caught even its own industry off guard. The clothes now travel everywhere: errands, social occasions, the school run, the home office. What has not travelled with them, new research suggests, is the confidence the industry has spent years promising they would deliver.

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My Recommendations
Reviewed / Mentioned
Twisting the Lion's Tail
Non Stop India
The Kargil War
6 Billion
Childhood Days
Myth of Community
India's Foreign Policy in a Changing World
India through the Western Lens
Editor's Picks

Make in India is a motivation to work even harder: Pankil Shah

Aarvee Design Studio

Aarvee Denims and Exports Ltd is a leading global player in the textiles industry. Backed by experienced promoters, the company is spreading its wings all over the globe at a very fast pace. Established in 1988 by the Arora & VB Group, which has been involved in textile trade for over 50 years, well-qualified human resources and state of the art production units have made ADEL one of the world's largest vertically integrated denim manufacturers. Pankil Shah, Vice-President (Garment Division)...

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Review: Twisting the Lion's Tail

Review of Twisting the Lion's Tail

1921. America was preparing for Armageddon against the British. In the Congress, Great Britain was dubbed "a red pox spreading across the Pacific". There were calls for the United States to "seize maritime control of the world". " As war frenzy mounted, someone said, "We were Britain's colony once. She will be our colony before she is done." For the uninitiated, it may sound confounding, unbelievable. But this Anglophobia was a reality in the US between the two wars. The deadlock did break and...

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Review of The Kargil War

Review: The Kargil War

3 October 1999
Review of 6 Billion

Review: 6 Billion

10 October 1999
Review of Childhood Days

Review: Childhood Days

15 August 1999
Review of Myth of Community

Review: Myth of Community

26 September 1999